The purpose of my Medium channel is to educate people, especially entrepreneurs on the importance of creating a strong brand identity for any business, and implementing its principles in further marketing campaigns.

Here’s a list of my best articles on this subject:

In addition to this, I want to help other designers who are in the process of learning, or those who are trying to build up their reputation in order to get more clients, by sharing the lessons I’ve learned, and the resources I use in my everyday activity.

So far, I’ve written about these:

Paul Co Branding

I’m a brand identity designer passionate about startups and content marketing. Founder & head of design at

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