The purpose of my Medium channel is to educate people, especially entrepreneurs on the importance of creating a strong brand identity for any business, and implementing its principles in further marketing campaigns.
Here’s a list of my best articles on this subject:
In addition to this, I want to help other designers who are in the process of learning, or those who are trying to build up their reputation in order to get more clients, by sharing the lessons I’ve learned, and the resources I use in my everyday activity.
So far, I’ve written about these:
Branding is no rocket science, but it’s also highly influenced by the set of values from each specific industry. However, during my last couple of years of brand design activity at Paul Co Branding, I managed to identify the most important branding assets that will influence the client’s perspective, and help your business gain social trust.
If you use a bit of abstract thinking you can easily associate a business without a logo with a person without a face. Even though the initial interaction was good, it will be hard to recognize it the second time.